iPhone 13 launch happens Sept. 14 at the biggest Apple event of the year..

The tech giant’s highest-profile event of the year will remain virtual, with a potentially sizable portfolio of products to show off.

Credits to: .apple

This story is part of Apple Event, our full coverage of the latest news from Apple headquarters.

Apple’s next event, during which it will likely unveil its next slate of devices, including the Apple Watch Series 7 and the iPhone 13, is happening Sept. 14 at 10 a.m. PT (1 p.m. ET, 6 p.m. BST), the company confirmed Tuesday. The event, like all previous ones over the last year and a half, will be held entirely online amid continued concerns about the pandemic. (Here’s what we now know about the iPhone 13 release date and what else to expect from Apple’s September event.)

Credits to: .apple

Credits to: .apple

We’re California Streaming on September 14th. See you real soon. 🏞 #AppleEvent pic.twitter.com/OjOvJFXlHd

— Greg Joswiak (@gregjoz) September 7, 2021

Apple’s invite includes the phrase “California streaming.” It features a neon outline of the Apple logo set against a silhouette of a mountain range.

The company’s flashy September event is the most important of the year, setting its product lineup for the holiday shopping season. Last year, Apple held three major product releases in the second half, separating out announcements for its latest Apple Watches, iPads, iPhones, and Mac computers. The releases helped propel Apple’s sales and profit to their highest levels, setting revenue records for the company’s iPhones, iPads, and Mac computers.

It’s unclear just what products Apple will announce and whether the company will repeat last year’s tactic of holding multiple events throughout the second half. The iPhone 13 is almost assuredly going to make an appearance. The rumored Apple Watch 7 could as well.

Price: iPhone 13 could cost more than iPhone 12

Apple’s iPhone 12 lineup included four phones at four prices, with even more variation among carriers and storage configurations. At launch, the baseline iPhone 12 carrier model cost $799, an increase of $100 from 2019’s iPhone 11, largely due to the addition of 5G support.

Apple could raise the prices again for its iPhone 13 lineup. According to an August report from DigiTimes, the tech giant is considering increasing the costs for the iPhone 13 to compensate for the upped price of chip production from its supplier TSMC. Apple’s supplier is looking to increase the cost by as much as 20% for “advanced and mature process technologies” by January 2022, the report says. It’s unclear, based on the report, how much the iPhone price could increase exactly.

Here’s the iPhone 12’s US pricing, for reference:

Let’s hope it would be a game-changer for Apple